9:41
L
Good morning,
Lena
3 days
1 of 5
Tuesday · Apr 22
How are you feeling
right now?
No right answer.
Okay
Overwhelmed
Calm
Good
Next
Emotional self-awareness is a skill - not a privilege.
Reflect. Grow. Repeat.
A quiet space to understand yourself
FriendlyMind gives you a safe space to listen to yourself - a few minutes a day to notice how you’re feeling, reflect with an empathic AI, and build habits that help you grow.
Take a moment for yourself
Breathe in…
Breathe out…
mornings feel lighter
calm · 3 days running
Emotional patterns
Journal space
Daily check-in
Private & secure
Yesterday
"something shifted in the
afternoon..."
Reflective AI
Emotional self-awareness is a skill - not a privilege.
Reflect. Grow. Repeat.
A quiet space to understand yourself
FriendlyMind gives you a safe space to listen to yourself - a few minutes a day to notice how you’re feeling, reflect with an empathic AI, and build habits that help you grow.
Take a moment for yourself
Breathe in…
Breathe out…
9:41
L
Good morning,
Lena
3 days
1 of 5
Tuesday · Apr 22
How are you feeling
right now?
No right answer.
Okay
Overwhelmed
Calm
Good
Next
mornings feel lighter
Yesterday
"something shifted in the afternoon..."
calm · 3 days running
Private & secure
Daily
check-in
Journal space
Emotional patterns
Reflective AI
Emotional self-awareness is a skill - not a privilege.
Reflect. Grow. Repeat.
A quiet space to understand yourself
FriendlyMind gives you a safe space to listen to yourself - a few minutes a day to notice how you’re feeling, reflect with an empathic AI, and build habits that help you grow.
Take a moment for yourself
Breathe in…
Breathe out…
9:41
L
Good morning,
Lena
3 days
1 of 5
Tuesday · Apr 22
How are you feeling
right now?
No right answer.
Okay
Overwhelmed
Calm
Good
Next
calm · 3 days running
Yesterday
"something shifted in the afternoon..."
mornings feel lighter
Daily check-in
Reflective AI
Private & secure
Journal space
Emotional patterns
A QUICK CHECK-IN
A QUICK CHECK-IN
A QUICK CHECK-IN
How are you feeling right now?
How are you feeling right now?
How are you feeling right now?
There's no right or wrong answer. Start by noticing what you're carrying today.
There's no right or wrong answer. Start by noticing what you're carrying today.
There's no right or wrong answer. Start by noticing what you're carrying today.
See how it works
See how it works
Great
Good
Okay
Low
Tap the card that feels closest to you
Tap the card that feels closest to you
Great
Good
Okay
Low
Good
Great
Okay
Low
Tap the card that feels closest to you
MEET FRIENDLYMIND
MEET FRIENDLYMIND
MEET FRIENDLYMIND
Your companion for emotional reflection.
Your companion for emotional reflection.
Your companion for emotional reflection.
FriendlyMind helps you strengthen emotional self-awareness through empathic conversations, guided reflection and evidence-based methods in just 5–10 minutes a day.
FriendlyMind helps you strengthen emotional self-awareness through empathic conversations, guided reflection and evidence-based methods in just 5–10 minutes a day.
FriendlyMind helps you strengthen emotional self-awareness through empathic conversations, guided reflection and evidence-based methods in just 5–10 minutes a day.
01 ——
Understand yourself.
Reflect with intention. Grow over time.
FriendlyMind is an empathic companion for emotional reflection and self-awareness - available without waiting times, appointments, or stigma.
Empathetic AI
Privacy First
WOOP Method
Science-Based
01 ——
Understand yourself.
Reflect with intention. Grow over time.
FriendlyMind is an empathic companion for emotional reflection and self-awareness - available without waiting times, appointments, or stigma.
Empathetic AI
Privacy First
WOOP Method
Science-Based
01 ——
Understand yourself.
Reflect with intention. Grow over time.
FriendlyMind is an empathic companion for emotional reflection and self-awareness - available without waiting times, appointments, or stigma.
Empathetic AI
Privacy First
WOOP Method
Science-Based
02 ——
Not therapy. Not a diagnosis.
Just a space to think clearly.
FriendlyMind is a preventive, everyday companion. It helps you navigate emotional challenges with greater clarity - and complements professional care when needed.
Empathetic AI
Privacy First
WOOP Method
Science-Based
02 ——
Not therapy. Not a diagnosis.
Just a space to think clearly.
FriendlyMind is a preventive, everyday companion. It helps you navigate emotional challenges with greater clarity - and complements professional care when needed.
Empathetic AI
Privacy First
WOOP Method
Science-Based
02 ——
Not therapy. Not a diagnosis.
Just a space to think clearly.
FriendlyMind is a preventive, everyday companion. It helps you navigate emotional challenges with greater clarity - and complements professional care when needed.
Empathetic AI
Privacy First
WOOP Method
Science-Based
03 ——
Built on science, not trends.
Grounded in humanistic psychology, positive psychology, and the peer-reviewed WOOP method. Your daily reflections are backed by real research - not wellness aesthetics.
Empathetic AI
Privacy First
WOOP Method
Science-Based
03 ——
Built on science, not trends.
Grounded in humanistic psychology, positive psychology, and the peer-reviewed WOOP method. Your daily reflections are backed by real research - not wellness aesthetics.
Empathetic AI
Privacy First
WOOP Method
Science-Based
03 ——
Built on science, not trends.
Grounded in humanistic psychology, positive psychology, and the peer-reviewed WOOP method. Your daily reflections are backed by real research - not wellness aesthetics.
Empathetic AI
Privacy First
WOOP Method
Science-Based
04 ——
5 minutes today.
A clearer head tomorrow.
A daily check-in, a few guided reflections, and a simple plan. That’s all it takes to start understanding yourself a little better.
Empathetic AI
Privacy First
WOOP Method
Science-Based
04 ——
5 minutes today.
A clearer head tomorrow.
A daily check-in, a few guided reflections, and a simple plan. That’s all it takes to start understanding yourself a little better.
Empathetic AI
Privacy First
WOOP Method
Science-Based
04 ——
5 minutes today.
A clearer head tomorrow.
A daily check-in, a few guided reflections, and a simple plan. That’s all it takes to start understanding yourself a little better.
Empathetic AI
Privacy First
WOOP Method
Science-Based
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
A small daily practice
for lasting emotional growth.
A small daily practice for lasting emotional growth.
A small daily practice
for lasting emotional growth.
FriendlyMind guides you through reflection, planning and growth - in just a few minutes a day.
FriendlyMind guides you through reflection, planning and growth - in just a few minutes a day.
FriendlyMind guides you through reflection, planning and growth - in just a few minutes a day.
Step 1
Check in
Daily mood check-ins
Step 2
Reflect
Empathic dialogue
WOOP exercise
Step 3
Plan
WOOP action planning
Step 4
Grow
WOOP Score
Progress tracking
Streak
Gamification
Step 1
Check in
Daily mood check-ins
Step 2
Reflect
Empathic dialogue
WOOP exercise
Step 3
Plan
WOOP action planning
Step 4
Grow
WOOP Score
Progress tracking
Streak
Gamification
Step 1
Check in
Daily mood check-ins
Step 2
Reflect
Empathic dialogue
WOOP exercise
Step 3
Plan
WOOP action planning
Step 4
Grow
WOOP Score
Progress tracking
Streak
Gamification
WHY FRIENDLYMIND
WHY FRIENDLYMIND
WHY FRIENDLYMIND
What makes FriendlyMind different?
What makes FriendlyMind different?
What makes FriendlyMind different?
A reflection-first approach grounded in psychology, designed for everyday emotional wellbeing.
A reflection-first approach grounded in psychology, designed for everyday emotional wellbeing.
A reflection-first approach grounded in psychology, designed for everyday emotional wellbeing.
Built for the DACH market
The only native German-language AI companion for emotional reflection - designed for Germany, Austria, and Switzerland from the ground up, not translated from elsewhere.
Prevention over treatment
Built on evidence
Built for the DACH market
The only native German-language AI companion for emotional reflection - designed for Germany, Austria, and Switzerland from the ground up, not translated from elsewhere.
Prevention over treatment
Built on evidence
Built for the DACH market
The only native German-language AI companion for emotional reflection - designed for Germany, Austria, and Switzerland from the ground up, not translated from elsewhere.
Prevention over treatment
Built on evidence
SCIENCE-BACKED APPROACH
SCIENCE-BACKED APPROACH
SCIENCE-BACKED APPROACH
Built on science.
Designed for everyday life.
Built on science.
Designed for everyday life.
Built on science.
Designed for everyday life.
FriendlyMind combines evidence-based psychology with practical reflection tools to support real, everyday emotional growth.
FriendlyMind combines evidence-based psychology with practical reflection tools to support real, everyday emotional growth.
FriendlyMind combines evidence-based psychology with practical reflection tools to support real, everyday emotional growth.
01
Carl Rogers
HUMANISTIC PSYCHOLOGY
Growth through empathy, not evaluation.
01
Carl Rogers
HUMANISTIC PSYCHOLOGY
Growth through empathy, not evaluation.
04
Gabriele Oettingen
WOOP RESEARCH
20+ years of peer-reviewed evidence.
02
Gabriele Oettingen
Meet WOOP
From reflection to action, in four steps.
Wish
What do I truly want?
Outcome
What would the best outcome feel like?
Obstacle
What’s standing in my way?
Plan
If X happens, I will do Y.
03
Martin Seligman
POSITIVE PSYCHOLOGY
Building on strengths, not just fixing problems.
05
FriendlyMind Study
SCIENTIFIC VALIDATION
Efficacy study planned with a university.
05
FriendlyMind Study
SCIENTIFIC VALIDATION
Efficacy study planned with a university.
02
Gabriele Oettingen
Meet WOOP
From reflection to action, in four steps.
Wish
What do I truly want?
Outcome
What would the best outcome feel like?
Obstacle
What’s standing in my way?
Plan
If X happens, I will do Y.
03
Martin Seligman
POSITIVE PSYCHOLOGY
Building on strengths, not just fixing problems.
02
Gabriele Oettingen
Meet WOOP
From reflection to action, in four steps.
Wish
What do I truly want?
Outcome
What would the best outcome feel like?
Obstacle
What’s standing in my way?
Plan
If X happens, I will do Y.
03
Martin Seligman
POSITIVE PSYCHOLOGY
Building on strengths, not just fixing problems.
04
Gabriele Oettingen
WOOP RESEARCH
20+ years of peer-reviewed evidence.
03
Martin Seligman
POSITIVE PSYCHOLOGY
Building on strengths, not just fixing problems.
04
Gabriele Oettingen
WOOP RESEARCH
20+ years of peer-reviewed evidence.
05
FriendlyMind Study
SCIENTIFIC VALIDATION
Efficacy study planned with a university.
05
FriendlyMind Study
SCIENTIFIC VALIDATION
Efficacy study planned with a university.
USER STORIES
USER STORIES
How FriendlyMind fits
into everyday life.
How FriendlyMind fits
into everyday life.
How FriendlyMind fits
into everyday life.
Hear from people who are building reflection habits and emotional awareness with FriendlyMind.
Hear from people who are building reflection habits and emotional awareness with FriendlyMind.
Hear from people who are building reflection habits and emotional awareness with FriendlyMind.
Stories are illustrative examples. Real user testimonials will be added after beta launch.
Stories are illustrative examples. Real user testimonials will be added after beta launch.
Stories are illustrative examples. Real user testimonials will be added after beta launch.
Lena, 24
Student, Zurich
I stopped overthinking and started reflecting.
“I used to spiral every Sunday night thinking about the week ahead. Now I do a quick check-in, run through a WOOP exercise, and feel like I’ve actually processed things.”
“
I stopped overthinking and started reflecting.
Marco, 29
Product Designer, Vienna
Lena, 24
Student, Zurich
It was there when nothing else was.
“I’d been on a waiting list for therapy for four months. FriendlyMind gave me something to work with in the meantime - a way to sort through my thoughts.”
“
It was there when nothing else was.
Sara, 22
Graduate Student, Munich
Lena, 24
Student, Zurich
It deepened what I was already working on in therapy.
“My therapist and I talk every two weeks, but a lot happens in between. FriendlyMind helped me keep track of how I was feeling day to day.”
“
It deepened what I was already working on in therapy.
Jonas, 31
Software Engineer, Berlin
Lena, 24
Student, Zurich
I finally have words for what I’m feeling.
“I always knew when something was off, but I could never explain it. The daily check-ins gave me a vocabulary for my emotions.”
“
I finally have words for what I’m feeling.
Alina, 26
Teacher, Bern
Lena, 24
Student, Zurich
Five minutes a day that became non-negotiable.
“I started using FriendlyMind out of curiosity. Within two weeks it became part of my morning routine - the only app I’ve ever kept a streak on.”
“
Five minutes a day that became non-negotiable.
David, 27
Freelance Photographer, Hamburg
Lena, 24
Student, Zurich
I stopped overthinking and started reflecting.
“I used to spiral every Sunday night thinking about the week ahead. Now I do a quick check-in, run through a WOOP exercise, and feel like I’ve actually processed things.”
“
I stopped overthinking and started reflecting.
Marco, 29
Product Designer, Vienna
Lena, 24
Student, Zurich
It was there when nothing else was.
“I’d been on a waiting list for therapy for four months. FriendlyMind gave me something to work with in the meantime - a way to sort through my thoughts.”
“
It was there when nothing else was.
Sara, 22
Graduate Student, Munich
Lena, 24
Student, Zurich
It deepened what I was already working on in therapy.
“My therapist and I talk every two weeks, but a lot happens in between. FriendlyMind helped me keep track of how I was feeling day to day.”
“
It deepened what I was already working on in therapy.
Jonas, 31
Software Engineer, Berlin
Lena, 24
Student, Zurich
I finally have words for what I’m feeling.
“I always knew when something was off, but I could never explain it. The daily check-ins gave me a vocabulary for my emotions.”
“
I finally have words for what I’m feeling.
Alina, 26
Teacher, Bern
Lena, 24
Student, Zurich
Five minutes a day that became non-negotiable.
“I started using FriendlyMind out of curiosity. Within two weeks it became part of my morning routine - the only app I’ve ever kept a streak on.”
“
Five minutes a day that became non-negotiable.
David, 27
Freelance Photographer, Hamburg
Lena, 24
Student, Zurich
I stopped overthinking and started reflecting.
“I used to spiral every Sunday night thinking about the week ahead. Now I do a quick check-in, run through a WOOP exercise, and feel like I’ve actually processed things.”
“
I stopped overthinking and started reflecting.
Marco, 29
Product Designer, Vienna
Lena, 24
Student, Zurich
It was there when nothing else was.
“I’d been on a waiting list for therapy for four months. FriendlyMind gave me something to work with in the meantime - a way to sort through my thoughts.”
“
It was there when nothing else was.
Sara, 22
Graduate Student, Munich
Lena, 24
Student, Zurich
It deepened what I was already working on in therapy.
“My therapist and I talk every two weeks, but a lot happens in between. FriendlyMind helped me keep track of how I was feeling day to day.”
“
It deepened what I was already working on in therapy.
Jonas, 31
Software Engineer, Berlin
Lena, 24
Student, Zurich
I finally have words for what I’m feeling.
“I always knew when something was off, but I could never explain it. The daily check-ins gave me a vocabulary for my emotions.”
“
I finally have words for what I’m feeling.
Alina, 26
Teacher, Bern
Lena, 24
Student, Zurich
Five minutes a day that became non-negotiable.
“I started using FriendlyMind out of curiosity. Within two weeks it became part of my morning routine - the only app I’ve ever kept a streak on.”
“
Five minutes a day that became non-negotiable.
David, 27
Freelance Photographer, Hamburg
FOR ORGANIZATIONS
FOR ORGANIZATIONS
FOR ORGANIZATIONS
Support emotional wellbeing at scale
Support emotional wellbeing at scale
Support emotional wellbeing at scale
FriendlyMind helps universities, employers, and health insurers offer accessible, preventive emotional wellbeing support to their communities.
FriendlyMind helps universities, employers, and health insurers offer accessible, preventive emotional wellbeing support to their communities.
FriendlyMind helps universities, employers, and health insurers offer accessible, preventive emotional wellbeing support to their communities.
Universities
Universities
Universities
Help students navigate stress, uncertainty, and major life transitions - before they reach crisis point.
Help students navigate stress, uncertainty, and major life transitions - before they reach crisis point.
Help students navigate stress, uncertainty, and major life transitions - before they reach crisis point.
Employers
Employers
Employers
Promote employee wellbeing and resilience before burnout sets in. Prevention today saves therapy costs tomorrow.
Promote employee wellbeing and resilience before burnout sets in. Prevention today saves therapy costs tomorrow.
Promote employee wellbeing and resilience before burnout sets in. Prevention today saves therapy costs tomorrow.
Health Insurers
Health Insurers
Health Insurers
Invest in measurable prevention to reduce long-term mental health costs.
Invest in measurable prevention to reduce long-term mental health costs.
Invest in measurable prevention to reduce long-term mental health costs.
Why partner with FriendlyMind
Talk to our team
Scientific validation planned with a university
Targeting publication in a peer-reviewed journal
Grounded in research by Rogers, Seligman and Oettingen
Scalable digital solution
Evidence-based approach
Measurable outcomes
Cost-efficient prevention
Why partner with FriendlyMind
Scalable digital solution
Evidence-based approach
Measurable outcomes
Cost-efficient prevention
Scientific validation planned with a university
Targeting publication in a peer-reviewed journal
Grounded in research by Rogers, Seligman and Oettingen
Why partner with FriendlyMind
Scalable digital solution
Evidence-based approach
Measurable outcomes
Cost-efficient prevention
Scientific validation planned with a university
Targeting publication in a peer-reviewed journal
Grounded in research by Rogers, Seligman and Oettingen
Talk to our team
GET STARTED
GET STARTED
GET STARTED
Designed to grow with you.
Designed to grow with you.
Designed to grow with you.
Build emotional self-awareness through daily reflection at your own pace.
Build emotional self-awareness through daily reflection at your own pace.
Build emotional self-awareness through daily reflection at your own pace.
Individual
Team and Enterprise
Free
Free
For anyone starting their reflection journey.
What's included:
Daily mood check-ins
Basic reflection exercises
Limited WOOP exercises
Premium
Coming Soon
For deeper, daily emotional growth.
Everything in Free, plus:
Unlimited reflections
Full WOOP tracking & exercises
WOOP Score & streaks
Advanced emotional insights
Detailed progress reports
Get Early Access
Individual
Team and Enterprise
Free
Free
For anyone starting their reflection journey.
What's included:
Daily mood check-ins
Basic reflection exercises
Limited WOOP exercises
Premium
Coming Soon
For deeper, daily emotional growth.
Everything in Free, plus:
Unlimited reflections
Full WOOP tracking & exercises
WOOP Score & streaks
Advanced emotional insights
Detailed progress reports
Get Early Access
Individual
Team and Enterprise
Free
Free
For anyone starting their reflection journey.
What's included:
Daily mood check-ins
Basic reflection exercises
Limited WOOP exercises
Get Early Access
Premium
Coming Soon
For deeper, daily emotional growth.
Everything in Free, plus:
Unlimited reflections
Full WOOP tracking & exercises
WOOP Score & streaks
Advanced emotional insights
Detailed progress reports
Get Early Access
FAQ
FAQ
FAQ
Everything
you might be wondering.
Everything you might be wondering.
Everything
you might be wondering.
From privacy and AI to how FriendlyMind works, we're here to help.
From privacy and AI to how FriendlyMind works, we're here to help.
From privacy and AI to how FriendlyMind works, we're here to help.
Is FriendlyMind therapy?
No. FriendlyMind isn’t therapy and it’s not a medical or mental health service. It’s a self-reflection tool designed to support your emotional awareness day to day, and to complement professional care, not replace it.
Is FriendlyMind therapy?
No. FriendlyMind isn’t therapy and it’s not a medical or mental health service. It’s a self-reflection tool designed to support your emotional awareness day to day, and to complement professional care, not replace it.
Can the AI diagnose me?
Can the AI diagnose me?
Who is FriendlyMind for?
Who is FriendlyMind for?
How does WOOP work?
How does WOOP work?
Is my data private?
Is my data private?
What languages does FriendlyMind support?
What languages does FriendlyMind support?
WE'RE HERE TO HELP YOU
WE'RE HERE TO HELP YOU
WE'RE HERE TO HELP YOU
Let’s start the conversation.
Let’s start the conversation.
Let’s start the conversation.
Whether you’re exploring FriendlyMind for yourself or your organization, we’d love to hear from you. Simply fill out the contact form, and our team will get back to you.
Whether you’re exploring FriendlyMind for yourself or your organization, we’d love to hear from you. Simply fill out the contact form, and our team will get back to you.
Whether you’re exploring FriendlyMind for yourself or your organization, we’d love to hear from you. Simply fill out the contact form, and our team will get back to you.
WE'RE HERE TO HELP YOU
Let’s start the conversation.
Whether you’re exploring FriendlyMind for yourself or your organization, we’d love to hear from you. Simply fill out the contact form, and our team will get back to you.
Need immediate emotional support?
Need immediate emotional support?
If you’re experiencing a mental health crisis or need someone to talk to, please contact Die Dargebotene Hand (143), a confidential, 24/7 emotional support helpline in Switzerland.
If you’re experiencing a mental health crisis or need someone to talk to, please contact Die Dargebotene Hand (143), a confidential, 24/7 emotional support helpline in Switzerland.
If you’re experiencing a mental health crisis or need someone to talk to, please contact Die Dargebotene Hand (143),
a confidential, 24/7 emotional support helpline in Switzerland.
You don’t have to face difficult moments alone.
You don’t have to face difficult moments alone.
Company
Legal & Compliance
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A quiet space to understand yourself.